MVNO

We build a detailed financial Excel model based on your specific pricing, customer volumes, operational costs, etc. The financial model will show you your gross margin, profitability, cashflow and payback period. We give you the entire operational model which you can later use as your operational P&L tracker. Our model for MVNO is so advanced that a number of MNOs & carriers have started using it for their own MVNO business!

We help you assess your total addressable market with a high-level review of your competitors, we check their pricing, and the likely number of customers that you will be able to attract for a mobile plan at a given price point.

We can run very detailed market research to validate the exact take up rates for an MVNO or new product launch. Market research will survey a large statistically relevant number of potential customers (often 1000-plus) and ask them very specific questions about their product features preference including data allowances, data speeds, pricing, devices etc. We use very advanced market research methods such as Conjoint testing or Max-Diff testing which will give you very detailed answers within a +/-5% margin of error. This will allow you to significantly de-risk a new mobile service launch and play out multiple pricing scenarios to fine-tune your offer.

We check your competitors’ price evolution and we advise you on the best pricing and service features to maximise your customer acquisition and avoid margin dilution.

We cover business to consumer (selling direct to consumers), business to business (selling to other businesses or enterprise customers), Internet of Things (IoT) connected devices and eSIM.

We help you implement all types of MVNO, ranging from simple branded-reseller, light MVNOs with their own billing and customer care systems, full infrastructure MVNOs with their own core network and IT systems, and even MVNOs with their own frequency spectrum and radio access network (Hybrid MNO/MVNO).

We will design you entire network and IT architecture at HLD (high level design) and LLD (low level design). Our expert engineers can develop the entire architecture including IT and network topology, OSS, Core, BSS, OCS systems for MVNO. We will also design the interfaces with your relevant legacy systems such as ERP, billing or customer support.

Getting the right MVNO deal and especially the right data rates that reduce over time and with data usage volume, is critical for the financial success of your MVNO. We run the complete RFP cycle for you: We issue RFPs to competing providers, we review their offers and negotiate with them until the goals that we have agreed with you are met. We then help you execute the contracts with the suppliers. As we are 100% independent, we will never steer you towards one supplier, and we will make sure that you are getting the best available deal for your custom requirements.

Once your supplier contracts are in place, we will provide you with a dedicated project management resource that will ensure on a day by day basis that all components of the project are being progressed on time and on budget. We use advanced project tracking tools and we provide you with regular progress updates so you get full peace of mind that your MVNO project is being progressed according to your plan.

We are experts at identifying the entire customer journey into its key components: From creating awareness to first contact to acquisition, activation, provisioning, in-life customer support and retention. Each step of the customer journey is mapped including the CX/UX (customer experience). Friction points are identified to the relevant IT team with specific suggestions on improvements. We also develop detailed UI (user interface) designs that integrate directly into your ERP systems such as SalesForce.

We help you implement all-digital customer support and self-help portals using the latest tools like Zendesk or similar, in order to save you having to hire costly customer support agent resources while your new MVNO business is still growing.

We will design and execute your Go-To-Market strategy for B2C and B2B, including: Advertising and marketing, segmentation and channel mix (online, retail, inbound DM, etc).

We can develop your iOS and Android Customer Mobile APP including support, my-account functionality, chat & FAQ.

We will help you obtain the necessary regulatory and licensing clearance. Our regulatory experts are up to date with the latest relevant worldwide regulatory decisions on MVNO and they can help influence your national regulator to facilitate a positive outcome. We also have spectrum experts who will help you develop a bidding strategy for spectrum auctions that you wish to participate in.